Zuant CEO Peter Gillett on Scaling Tech Companies with Focus, Simplicity & Speed


“Similar to racing, in the ‘tech business,’ when the light turns green there’s no hiding, you either win, or you lose – there’s nothing in between.” — Peter Gillett


In this podcast session, I had the opportunity to speak with Peter Gillett, a serial entrepreneur who is currently the CEO of both Zuant, a mobile lead capture platform and Marketpoint Recall, a global recall and crisis management company.

For those who may not be familiar with Peter, he has been a pioneer in database marketing since the 1970s and created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. Currently, he spends most of his time driving product development and client roll-outs of Zuant’s award-winning mobile lead capture app across US corporations including Tesla, Pirelli, McLaren, Verizon and others.

With now over four decades of experience in marketing and sales, Peter is a highly sought-after thought leader on hot-button topics including mobile and GDPR. He also writes a regular monthly column series for Target Marketing Magazine called, Around the World, where he explores what’s new in marketing and sales from a global perspective by doing Q&As with digital innovators making an impact on the marketing and sales industry.

Peter is passionate about motorsport racing and tech innovation that enables highly visual, cost-effective versions of the ‘original databased marketing’ concept to be offered to top global companies.

Here are a few highlights from our discussion:

04:25 — How a busy CEO of 2 global tech companies starts his day, manages his time, and deals with overwhelm.

08:57 — Why Peter feels its crucial that product development stay in sync with marketing and sales.

10:43 — Peter’s take on the differences between the UK, European, and North American tech scene.

14:29 — Peter’s experience creating the world’s first web-based CRM system (pre-Salesforce) and how it led to founding Zuant.

28:00 — Why Peter feels tradeshows and events are back in fashion.

30:50 — Why Peter feels “simplicity and speed” sits at the core of scaling a tech business.

You can listen to the full podcast here

Happy Holidays!

Article by Mitch Fanning