Marketing Automation, Beyond the First Hello

Marketing Automation, Beyond the First Hello

“One of the best applications for marketing automation is to respond to a prospective client immediately when it comes to large batches of sales leads generated from trade shows and other events,” said Peter Gillett, managing director of Zuant, maker of lead capture platform built for iOS. “Without it, you end up with long delays before talking to interested individuals again, which makes you appear slow and inefficient and creates entirely the wrong impression — especially at the start of a new relationship.”

Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce

Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce

Those marketing teams who embrace the GDPR principles of Privacy by Design will come out as the winners in every area; email marketing, event marketing, exhibiting & inbound marketing.

Experts Explain a Practical Approach to GDPR Compliance

Experts Explain a Practical Approach to GDPR Compliance

“The whole idea behind GDPR is to ensure that contact data is retained and used in the way that individuals require, and also to make sure that their privacy in maintained and that information is not used by other third-party organisations for any purpose,” Peter Gillett says, CEO of Zuant.

Product Innovation: If Leading Looks Hard, how about being a Fast Follower?

“If you're going to be a fast follower, speed is paramount. Otherwise your market opportunity will diminish as you move ahead.” —Peter Gillett, founder and CEO, Zuant

9 Tips for Boosting Your Mobile Marketing Program

9 Tips for Boosting Your Mobile Marketing Program

“It is very much a mistake to allow mobile marketing to take anything away from an equally focused approach to ensure one’s web presence is continually refined and relevant,” said Pete Gillett, CEO of mobile data platform Zuant.

AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

The reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.