“One of the best applications for marketing automation is to respond to a prospective client immediately when it comes to large batches of sales leads generated from trade shows and other events,” said Peter Gillett, managing director of Zuant, maker of lead capture platform built for iOS. “Without it, you end up with long delays before talking to interested individuals again, which makes you appear slow and inefficient and creates entirely the wrong impression — especially at the start of a new relationship.”
“If you're going to be a fast follower, speed is paramount. Otherwise your market opportunity will diminish as you move ahead.” —Peter Gillett, founder and CEO, Zuant
The reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.