“The whole idea behind GDPR is to ensure that contact data is retained and used in the way that individuals require, and also to make sure that their privacy in maintained and that information is not used by other third-party organisations for any purpose,” Peter Gillett says, CEO of Zuant.
“If you're going to be a fast follower, speed is paramount. Otherwise your market opportunity will diminish as you move ahead.” —Peter Gillett, founder and CEO, Zuant
The reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.