Welcome to my monthly column series, Around the World, where we will explore what’s new in marketing and sales from a global perspective. This column will focus primarily on technology innovations and the impact they are making in helping companies achieve their growth objectives.
Unveiled Feb. 26 at ExhibitorLivein Las Vegas, the new features are designed to help exhibiting companies reinforce their corporate brand and personalize customer engagement while driving revenue by shortening the sales cycle.
Zuant Custom Skins: enables event marketers and sales reps to not only customize the entire app with their own brand identity but also with rich graphical backgrounds, enabling marketing and sales teams to deliver a higher level of quality presentation for both in-store point-of-sale displays and on the road. With this new feature, users can present content and capture data at the same time in a more engaging manner. See how it works HERE.
What can digital marketers learn from us more traditional marketing types now that the economy is growing at a healthy clip all around the world? To focus their minds on both sides of the sales and marketing divide.
When we’re talking B2B marketing, there is a widening gulf between what digital marketing can deliver and what the traditional sales teams do in their day-to-day business. Too much marketing content is off-target and not pertinent to specific audiences.
Digital marketers need to stand back for now and do less but better content. They also need to play the numbers game.
Peter Gillett is CEO of Zuant where he’s responsible for driving product development and client roll-outs of the company’s award-winning Mobile Lead Capture app across U.S. corporations. An entrepreneur and innovator, Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.
Exhibiting at ExhibitorLive really gives you the opportunity to let loose all your most creative skills to promote and exhibit your products and services to an audience that is receptive and excited about new stuff!
But, as you prepare during the show countdown, it’s really odd, because you get the same feelings that our normal clients must get when they prepare for their shows, where your default setting is just to turn up and put on a good show and everyone will be happy!
You quickly snap yourself out of that mode though, because, for us, this is the one show that really delivers the right audience. In fact, it’s a tonic, because those investing in attending the conference sessions as part of the whole CTSM training program, are those who are really ready to absorb new ideas and put them into practice.
This is a continuation of the interview with Jonathan Farrington from last month when the host Peter Gillett and Jonathan Farrington, CEO of Top Sales World discuss how technology is changing the way we sell. These two experts don’t always agree, but they do agree that changes are tsunami-like with few sales or marketing people aware of what’s coming. No it isn‘t business as usual.
When sales processes change, the need for sales lead management processes are also under the gun to change. In this interview with sales expert Jonathan Farrington. Sales Lead Management host Peter Gillett asks where sales as a process is going and why marketing automation is still lagging. They discuss how technology is changing the way we sell and yet sales seem slower to change than ever before. The technology stack is changing the way sales leads are managed, or at least it is supposed to. This is an interesting interview from a sales expert.
Tune into SLMA Radio for a lively discussion with Peter Gillet and Ian Gotts about the upcoming GDPR laws that will go into affect in May 2018. Although started in the UK, the passage of GDPR has dramatic implications for US-based companies. It’s imperative for marketers to get a handle on this forthcoming mandate now. Join Peter and Ian and learn what you can do to mitigate risk and protect your company.
Zuant, the award-winning mobile lead capture cloud solution, announces its selection as a finalist in Top Sales World’s (TSW) 2017 Sales & Marketing Awards in the category of Sales Enablement Technology. Zuant is one of 12 finalists in this highly competitive space.
Zuant, the award-winning mobile lead capture cloud solution, announces its selection as a finalist in Top Sales World’s (TSW) 2017 Sales & Marketing Awards in the category of Sales Enablement Technology.