“The whole idea behind GDPR is to ensure that contact data is retained and used in the way that individuals require, and also to make sure that their privacy in maintained and that information is not used by other third-party organisations for any purpose,” Peter Gillett says, CEO of Zuant.
Tune into SLMA Radio for a lively discussion with Peter Gillet and Ian Gotts about the upcoming GDPR laws that will go into affect in May 2018. Although started in the UK, the passage of GDPR has dramatic implications for US-based companies. It’s imperative for marketers to get a handle on this forthcoming mandate now. Join Peter and Ian and learn what you can do to mitigate risk and protect your company.