For the first year Zuant is taking a stand at ExhibitorLive! in vibrant Las Vegas at the Mandalay Bay Convention Center. The exhibition is the largest of its kind in North America, bringing together a great mixture of trade show and event products and services to help you “Power Up Your Brand”.
The 3rd largest show in Las Vegas, the annual SEMA (Speciality Equipment Manufacturers Association) Show draws 150,000 attendees to drool over the latest mods for rods, trucks and sports cars. The scale of the show is stunning; 1,000,000 sq feet with over 2,000 exhibition stands.
Zuant is one of the best tools to use at your exhibition to collect leads. But GaffGun is one of the coolest tools to use when setting up the exhibition. No more scrabbling around on you hands and knees with tape. Perfect for the *older* guys whose knees could do with a rest. Brilliant. Quite brilliant. https://www.youtube.com/watch?v=6zkIt99f7Dw
A statistic from the Connected conference the other day caught my eye – currently Amazon processes 306 orders per second… Now I'm not suggesting that the same level of heavy processing will be required at shows and events, but it the wifi is always overloaded at events, particularly when there there are analysts blogging and tweeting and exhibitors trying to demo their cloud applications and use cloud based lead capture applications. And recently at Dreamforce the agenda app was cloud based, not native.
Companies still do it. They hire "booth babes" to work the stand, attract punters and scan badges. They are paid per scan. Yes it is still that shallow. Here are 3 reasons why this is a bad idea, and 1 reason it isn't. NO: Qualified leads, not any lead
he key principles behind digital disruption are that it creates new business models, changes value streams, and is faster, more disruption and more pervasive than any earlier change driver we have ever seen. Why? Because it is digital.
Dreamforce had over 400 exhibitors spread across multiple halls. Some exhibitors had stands in several halls. Here are some of the themes Paid per scan
As usual there was mindless scanning of badges to get you on their database.
A good brand experience can be brought down by a single missing link in marketing automation.
The Fall conference season is starting, but what is your attitude to conferences? Do you sign up as an enthusiastic delegate? Do you feel you need to attend, but resent the time away from the family? Or are you a conscientious objector who stays at home catching up via conference videos and blogs?