Being regulars at events, the Zuant team has seen their fair share of booth entertainment tactics. From hot new virtual reality stations to showcase products, to booth babes handing out sweet treats, the range of traditional to innovative approaches to entice delegates to tradeshow booths is colossal. Unfortunately choosing the wrong kind of entertainment can do more harm than good. Read on to find out how you can select the right kind of entertainment to suit your brand.
Hosted in Florida, The [Himss Annual Conference and Exhibition] is a huge, cutting edge, IT healthcare event boasting 40,000+ visitors from the health IT industry from all over the world. With the high percentage of beautiful, and suitably high tech cars lined up outside the exhibition center, it's clear this industry is going places fast.
There are always differing business objectives to having your brand present at a tradeshow, to spawn new leads, show off new products and surge brand awareness. At the end of the day, walking away from the show with closed sales is golden ROI proof in your pocket.
Once escribed as 'the oxygen of business', wifi at tradeshows and events is not available in the plentiful supply that we'd all hoped. Maybe one day!