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How To Measure Sales Fitness

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How To Measure Sales Fitness

“Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. “

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What Does Facial Recognition Tech Mean for Marketing?

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What Does Facial Recognition Tech Mean for Marketing?

“Peter Gillett catches up with Panos Moutafis, Ph.D., the Co-Founder and President of Zeus Inc., which specializes in facial recognition systems for multiple applications. A computer scientist by trade, he is well-known for his work ethic, diligence, and persistence.”

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Could GDPR Have Averted Facebook's Data Debacle?

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Could GDPR Have Averted Facebook's Data Debacle?

Welcome to my monthly column series, Around the World, where we will explore what’s new in marketing and sales from a global perspective. This column will focus primarily on technology innovations and the impact they are making in helping companies achieve their growth objectives.

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What GDPR Means for Marketers?

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What GDPR Means for Marketers?

“Sarah and Zach dive into what marketers can expect in a world with GDPR. Plus a little color commentary on the royal wedding.

Special guest Peter Gillett of Zuant talks more about what marketers need to know about GDPR.”

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ZUANT UNVEILS NEW FEATURES FOR DIGITAL LEAD CAPTURE SOLUTION

Unveiled Feb. 26 at ExhibitorLivein Las Vegas, the new features are designed to help exhibiting companies reinforce their corporate brand and personalize customer engagement while driving revenue by shortening the sales cycle.  

Zuant Custom Skins: enables event marketers and sales reps to not only customize the entire app with their own brand identity but also with rich graphical backgrounds, enabling marketing and sales teams to deliver a higher level of quality presentation for both in-store point-of-sale displays and on the road. With this new feature, users can present content and capture data at the same time in a more engaging manner. See how it works HERE.

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Digital and Traditional Marketers Aren’t So Different After All

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Digital and Traditional Marketers Aren’t So Different After All

What can digital marketers learn from us more traditional marketing types now that the economy is growing at a healthy clip all around the world? To focus their minds on both sides of the sales and marketing divide.

When we’re talking B2B marketing, there is a widening gulf between what digital marketing can deliver and what the traditional sales teams do in their day-to-day business. Too much marketing content is off-target and not pertinent to specific audiences.

Digital marketers need to stand back for now and do less but better content. They also need to play the numbers game.

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A SIX POINT CHECKLIST FOR SUCCESS AT EXHIBITORLIVE

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A SIX POINT CHECKLIST FOR SUCCESS AT EXHIBITORLIVE

Peter Gillett is CEO of Zuant where he’s responsible for driving product development and client roll-outs of the company’s award-winning Mobile Lead Capture app across U.S. corporations. An entrepreneur and innovator, Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

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