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Case Study: How ADP Proved ROI on a $1.5M Tradeshow Budget

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Case Study: How ADP Proved ROI on a $1.5M Tradeshow Budget

About Stephan Landry

Stephen Landry has a 30 year history of Sales, Sales Training, Sales Enablement & Sales Management.  He has focused on B2B Enterprise software sales for most of his career.  For the last 15 years he ran global sales at ADP.  For the last 6 of these years he worked for a supporting Division of ADP, called AVS where he was Senior Director. Highlights include:

  • Managed a 250+ Field and Inside Sales team covering the United States and for various Payroll , Tax and compliance solutions with direct selling to many verticals
  • Executed on an annual Sales Team quota 100 Million +
  • Ran extensive marketing programs and supported Event marketing with over 36 annual events and tradeshows  

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SLMA RADIO - Slick Salesforce Interactivity for Events and Your Sales Team

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SLMA RADIO - Slick Salesforce Interactivity for Events and Your Sales Team

Host, Peter Gillett welcomes Elements, CEO, Ian Gotts. Some of the points they'll be covering include:

  • Tradeshow integration a must for speed of follow-up – working with salesforce Admins
  • Ease of producing QR codes for event registrations and fast check-in to get rid of paper lists and handwritten badges!
  • Will the universal badge idea ever happen?
  • Everyday content availability and auto-lead capture for the sales guys who won’t!

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The Risk of Premium Mediocre in Marketing Automation

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The Risk of Premium Mediocre in Marketing Automation

A commentary today on the back of the Sports Pull-out Section by David Walsh of the Sunday Times is interesting; not just that it was in the Sports Section about the departure of Alex Oxlade-Chamberlain from Arsenal to Liverpool, but also that it has a strong message for us marketers:

He read a piece on the US-based Ribbonfarm website, a space that offers unusual philosophical takes on familiar and new subjects. It read like it was 3,000 words too long, Venkat Rao explaining how a new phrase had crept unbidden into his head during an evening out with his wife at Veggie Grill, a "fast-casual" restaurant that offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. 

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Verizon achieve really impressive results in Year 1

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Verizon achieve really impressive results in Year 1

The Verizon Networkfleet event program was focused on high volume lead acquisition through participation in B2B tradeshows, partnership with Verizon Wireless events and association memberships. With this high volume the team was strained to reliably capture the data from lead forms that had been used at all events up until I joined the team and identified this as an operations issue. Working on processing lead forms was distracting from the teams’ capacity to plan other shows and had to be addressed to prevent leads from going cold waiting to be captured into our CRM system.
 

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How to save the life of a tradeshow sales lead

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How to save the life of a tradeshow sales lead

Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. And yet, have you ever seen an ROI report on tradeshow activity proving this huge investment is paying off? If they exist they are as rare as Beluga caviar.

Sadly, most event managers focus on creating great looking booths and coming home with a load of leads at the end of the show. There’s no regard for quality. It’s all about volume because unfortunately, quantity (vs quality) is how their organization measures their success. Those tasked with this job, have no interest or time for lead follow-up or ROI; they've already moved on to producing the next show.

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Innovations in Mobile Lead Capture

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Innovations in Mobile Lead Capture

Despite the explosion of MarTech and SalesTech tools on the market today, the exhibition industry remains largely stuck in the Stone Age. Compare advancements in exhibitor technologies to those in marketing automation, being introduced at alarming rates.  Is this stark difference in innovation because event organizers already employ a successful formula and have no incentive to change?  More likely it is because exhibitors have a clear mission - drive sales revenue.

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 How to select the right booth entertainment to suit your brand

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How to select the right booth entertainment to suit your brand

Being regulars at events, the Zuant team has seen their fair share of booth entertainment tactics. From hot new virtual reality stations to showcase products, to booth babes handing out sweet treats, the range of traditional to innovative approaches to entice delegates to tradeshow booths is colossal. Unfortunately choosing the wrong kind of entertainment can do more harm than good.  Read on to find out how you can select the right kind of entertainment to suit your brand.

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Zuant 2.0 wins buyers choice award!

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Zuant 2.0 wins buyers choice award!

After recently announcing the launch of Zuant 2.0 at ExhibitorLive, we're delighted to have been awarded with the Buyers Choice Award for the new product. Out of the 44 products launched as part of the 'New Product Showcase' at the event, Zuant 2.0 has been selected as one of the top new products of the year.

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Launching Zuant 2.0

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Launching Zuant 2.0

Zuant is excited to launch its new development, Zuant 2.0, at  [Exhibitor*Live*][1] this morning. The team will be showcasing all of the exciting new features on offer at #booth1567 during the 3 day event in Mandalay Bay, Las Vegas.

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