The trade show industry is constantly evolving to the to meet the demands of the attendees and exhibitors. Peter Gillett has been at the forefront of those changes over the last 20 years and teams up with Sales Lead Management Radio to discuss.
Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. And yet, have you ever seen an ROI report on tradeshow activity proving this huge investment is paying off? If they exist they are as rare as Beluga caviar.
Sadly, most event managers focus on creating great looking booths and coming home with a load of leads at the end of the show. There’s no regard for quality. It’s all about volume because unfortunately, quantity (vs quality) is how their organization measures their success. Those tasked with this job, have no interest or time for lead follow-up or ROI; they've already moved on to producing the next show.
Despite the explosion of MarTech and SalesTech tools on the market today, the exhibition industry remains largely stuck in the Stone Age. Compare advancements in exhibitor technologies to those in marketing automation, being introduced at alarming rates. Is this stark difference in innovation because event organizers already employ a successful formula and have no incentive to change? More likely it is because exhibitors have a clear mission - drive sales revenue.
Being regulars at events, the Zuant team has seen their fair share of booth entertainment tactics. From hot new virtual reality stations to showcase products, to booth babes handing out sweet treats, the range of traditional to innovative approaches to entice delegates to tradeshow booths is colossal. Unfortunately choosing the wrong kind of entertainment can do more harm than good. Read on to find out how you can select the right kind of entertainment to suit your brand.
After recently announcing the launch of Zuant 2.0 at ExhibitorLive, we're delighted to have been awarded with the Buyers Choice Award for the new product. Out of the 44 products launched as part of the 'New Product Showcase' at the event, Zuant 2.0 has been selected as one of the top new products of the year.
Zuant is excited to launch its new development, Zuant 2.0, at [Exhibitor*Live*] this morning. The team will be showcasing all of the exciting new features on offer at #booth1567 during the 3 day event in Mandalay Bay, Las Vegas.
Hosted in Florida, The [Himss Annual Conference and Exhibition] is a huge, cutting edge, IT healthcare event boasting 40,000+ visitors from the health IT industry from all over the world. With the high percentage of beautiful, and suitably high tech cars lined up outside the exhibition center, it's clear this industry is going places fast.
Zuant is excited to announce that it will be launching its latest developments at ExhibitorLive 2017 for the third year running. Held at Mandalay Bay, Las Vegas, March 13th - 15th, this huge exhibition for the event world, has a jam packed agenda of best practice sessions and seminars. It’s the place to be for anyone who works in the exhibition and events industry. [Register here] to attend, before it’s too late.
Looking back at the kind words from Ace Exhibits article [The Best Methods for Trade Show Lead Retrieval] in 2015 is a realisation of how far Zuant has come in the last few years. Since then we've welcomed Zuant on the iPhone, Fast Business Card Capture, a neat new portal interface for clients and not forgetting the launch of Zuant 2.0, to be showcased at [Exhibitor Live] next month in Las Vegas.
Zuant are excited to be exhibiting at Event Tech Live in London on Wednesday 9th November 2016. The free of charge event caters to event and exhibition professionals who are interested in innovative and effective technologies in the industry.