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Digital and Traditional Marketers Aren’t So Different After All

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Digital and Traditional Marketers Aren’t So Different After All

What can digital marketers learn from us more traditional marketing types now that the economy is growing at a healthy clip all around the world? To focus their minds on both sides of the sales and marketing divide.

When we’re talking B2B marketing, there is a widening gulf between what digital marketing can deliver and what the traditional sales teams do in their day-to-day business. Too much marketing content is off-target and not pertinent to specific audiences.

Digital marketers need to stand back for now and do less but better content. They also need to play the numbers game.

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A SIX POINT CHECKLIST FOR SUCCESS AT EXHIBITORLIVE

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A SIX POINT CHECKLIST FOR SUCCESS AT EXHIBITORLIVE

Peter Gillett is CEO of Zuant where he’s responsible for driving product development and client roll-outs of the company’s award-winning Mobile Lead Capture app across U.S. corporations. An entrepreneur and innovator, Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

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Selling Snow to Eskimos

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Selling Snow to Eskimos

Exhibiting at ExhibitorLive really gives you the opportunity to let loose all your most creative skills to promote and exhibit your products and services to an audience that is receptive and excited about new stuff!

But, as you prepare during the show countdown, it’s really odd, because you get the same feelings that our normal clients must get when they prepare for their shows, where your default setting is just to turn up and put on a good show and everyone will be happy!

You quickly snap yourself out of that mode though, because, for us, this is the one show that really delivers the right audience. In fact, it’s a tonic, because those investing in attending the conference sessions as part of the whole CTSM training program, are those who are really ready to absorb new ideas and put them into practice.

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Sales 3.0 - What’s it all about?

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Sales 3.0 - What’s it all about?

This is a continuation of the interview with Jonathan Farrington from last month when the host Peter Gillett and Jonathan Farrington, CEO of Top Sales World discuss how technology is changing the way we sell.   These two experts don’t always agree, but they do agree that changes are tsunami-like with few sales or marketing people aware of what’s coming.  No it isn‘t business as usual.

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Sales 2.0 and what that means for Sales Lead Management!

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Sales 2.0 and what that means for Sales Lead Management!

When sales processes change, the need for sales lead management processes are also under the gun to change.  In this interview with sales expert Jonathan Farrington. Sales Lead Management host Peter Gillett asks where sales as a process is going and why marketing automation is still lagging.  They discuss how technology is changing the way we sell and yet sales seem slower to change than ever before.  The technology stack is changing the way sales leads are managed, or at least it is supposed to.  This is an interesting interview from a sales expert.

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GDPR: What you don’t know will hurt you.

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GDPR: What you don’t know will hurt you.

Tune into SLMA Radio for a lively discussion with Peter Gillet and Ian Gotts about the upcoming GDPR laws that will go into affect in  May 2018. Although started in the UK, the passage of GDPR has dramatic implications for US-based companies. It’s imperative for marketers to get a handle on this forthcoming mandate now. Join Peter and Ian and learn what you can do to mitigate risk and protect your company.

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Zuant, the award-winning mobile lead capture app.

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Zuant, the award-winning mobile lead capture app.

Zuant, the award-winning mobile lead capture cloud solution, announces its selection as a finalist in Top Sales World’s (TSW) 2017 Sales & Marketing Awards in the category of Sales Enablement Technology. Zuant is one of 12 finalists in this highly competitive space.

Zuant, the award-winning mobile lead capture cloud solution, announces its selection as a finalist in Top Sales World’s (TSW) 2017 Sales & Marketing Awards in the category of Sales Enablement Technology.

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How Verizon changed gears to turbocharge its tradeshow lead gen

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How Verizon changed gears to turbocharge its tradeshow lead gen

Learn how Verizon Telematics, a connected-vehicles, fleet management products, and services provider, worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.  Results included:

  • Doubled sales opportunities with an increase in qualified leads from better and consistent data collection at all events
  • 156% YOY increase in sales opportunities from events
  • 287% YOY increase in unit sales from events.

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Zuant Reveals Custom Skins...

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Zuant Reveals Custom Skins...

LONDON (November 7, 2017) -  Zuant, an award-winning mobile lead capture cloud solution, is unveiling Zuant Custom Skins at Event Tech Live, November 9 in London at the Old Truman Brewery.  This new feature enables Zuant users to incorporate their own brand identity into presentations to prospective customers. Visit Zuant in booth #300 for a live demo.   Old Truman Brewery

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Case Study: How ADP Proved ROI on a $1.5M Tradeshow Budget

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Case Study: How ADP Proved ROI on a $1.5M Tradeshow Budget

About Stephan Landry

Stephen Landry has a 30 year history of Sales, Sales Training, Sales Enablement & Sales Management.  He has focused on B2B Enterprise software sales for most of his career.  For the last 15 years he ran global sales at ADP.  For the last 6 of these years he worked for a supporting Division of ADP, called AVS where he was Senior Director. Highlights include:

  • Managed a 250+ Field and Inside Sales team covering the United States and for various Payroll , Tax and compliance solutions with direct selling to many verticals
  • Executed on an annual Sales Team quota 100 Million +
  • Ran extensive marketing programs and supported Event marketing with over 36 annual events and tradeshows  

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