Those marketing teams who embrace the GDPR principles of Privacy by Design will come out as the winners in every area; email marketing, event marketing, exhibiting & inbound marketing.
“The whole idea behind GDPR is to ensure that contact data is retained and used in the way that individuals require, and also to make sure that their privacy in maintained and that information is not used by other third-party organisations for any purpose,” Peter Gillett says, CEO of Zuant.
“If you're going to be a fast follower, speed is paramount. Otherwise your market opportunity will diminish as you move ahead.” —Peter Gillett, founder and CEO, Zuant
“It is very much a mistake to allow mobile marketing to take anything away from an equally focused approach to ensure one’s web presence is continually refined and relevant,” said Pete Gillett, CEO of mobile data platform Zuant.
The reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.
“Sales Ops is always evolving, and our successful use of digital to promote inbound web traffic has been a fundamental base of our sales expansion.”
“Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale.”
“AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how we conduct our personal and professional lives.”
“Always set much higher sales goals than anyone else thinks you could achieve or the business will be able to handle.”
“Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. “