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Death of a Salesman: The Sequel

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Death of a Salesman: The Sequel

“Sales 3.0 seems to be about using technology to advise sales executives on who to call on, what the pitch to the customer should be to maximize the chance of closing the sale, and, finally, what the follow-up actions should be.”

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Experts Explain a Practical Approach to GDPR Compliance

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Experts Explain a Practical Approach to GDPR Compliance

“The whole idea behind GDPR is to ensure that contact data is retained and used in the way that individuals require, and also to make sure that their privacy in maintained and that information is not used by other third-party organisations for any purpose,” Peter Gillett says, CEO of Zuant.

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AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

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AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

The reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.

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